About
EditWise is made by OCTRA,
a software company since 2020.
OCTRA (OneCodeToRuleAll d.o.o.) was founded on 20 April 2020 in Zaječar, Serbia. We are fewer than 10 people. EditWise is a product line inside OCTRA, and it launches as version 1.1, not 0.1. The founder’s own video agency runs its client work on EditWise every day, so when something breaks, it breaks for him before it breaks for you.
- Founded 20 April 2020
- Zaječar, Serbia
- We are 14 people
- Version 1.0 live 1 October 2025
- Version 1.1 on 1 November 2026
- 430+ agencies
The founder, Marko Živić,
has 10 years of senior and
lead .NET engineering
behind him.
- Team lead on GitHub Setup Actions, 2022 to 2024.
- Tech lead on GitHub Codespaces, 2024 to 2026.
- Product owner on IBM’s QMF platform, 2025.
- MSc in Automation and System Control.
He also has his own video agency, and it runs on EditWise. It cannot see your workspace, and our Isolation commitment says so in writing. When you see your own workspace on the second call, the person walking you through it is Marko Živić.
The first person you talk to is Marko Šipka.
Here is everyone else, by name.
Marko Šipka runs the 10-minute call. He leads building of your workspace by hand before your call with the founder. After you buy, he answers your support and helps you achieve your goals.
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Marko Živić, founder and CEO
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Ljubica Živić, UX and ideation designer
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Marko Šipka, onboarding lead: the 10-minute call, your workspace build, your install and support
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Ognjen Petković, head of design
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Đorđe Živić, senior engineer
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Lazar Luković, frontend engineer
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Uroš Stojanović, senior engineer
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Mladen Mitrović, senior engineer
When you write to support, the first reply comes from a person who has read your message, not an auto-reply.
EditWise started
in February 2025 as
the operations tool
for the founder’s own
video agency.
Marko Živić built version 1.0 mostly himself, from March to September 2025, and a small team joined after. It went live on 1 October 2025.
Then we learned something. Version 1.0 carried every feature his agency needed, and no opinion about which ones yours needed. Opening it felt like being handed a cockpit. That is why version 1.1 is built around taking things away, and why we build every workspace for the agency that will use it, before they decide.
Will we be here next year? You should not
take our word for it. Check these instead.
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A software company since 2020. OCTRA was founded on 20 April 2020, and EditWise is one product line inside it.
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Version 1.1, not 0.1. Version 1.0 has run in production since 1 October 2025.
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Our own production team runs on it. The founder’s own video agency uses it every day. If it breaks, it breaks for him first.
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Year two costs the same. Year one you buy the install and the platform; year two you buy the platform at the same price, plus everything shipped since. Every release is dated on our Changelog.
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If you leave, you leave with everything. Ask and you get a complete export within 5 working days, and you keep read access for 30 days after you go.
Talk to us.
A person answers.
Pick a time The first call is 10 minutes. We build your workspace after it and walk you through it on the second.
Pick a time. A 10-minute call with Marko Šipka, within 48 hours of your request.
Email the founder: marko@editwise.io
Support for customers: contact@editwise.io
Company: OCTRA · OneCodeToRuleAll d.o.o. · Zaječar, Serbia
Who makes EditWise?
EditWise is made by OCTRA (OneCodeToRuleAll d.o.o.), a software company founded on 20 April 2020 in Zaječar, Serbia. The founder, Marko Živić, has 10 years of senior and lead .NET engineering behind him, including contract lead roles on GitHub Actions and GitHub Codespaces.
EditWise started in February 2025 as the operations tool for his own video agency, went live as version 1.0 on 1 October 2025, and moved to version 1.1 on 1 November 2026. Marko Šipka, the onboarding lead, runs the first 10-minute call and guides the build of each workspace by hand.